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Lorde for the Versace 2016 Spring Campaign

Ella Marija Lani Yelich-O'Connor (born 7 November 1996), better known by her stage name Lorde (pronounced "lord"), is a New Zealand singer-songwriter. Born in Takapuna and raised in Devonport, Auckland, she became interested in performing as a child. In her early teens, she signed with Universal Music Group and was later paired with the songwriter and record producer Joel Little, who has co-written and produced most of Lorde's works. Her first major release, The Love Club EP, was commercially released in March 2013. The EP reached number two on the national record charts of New Zealand and Australia. 

In mid-2013, Lorde released her debut single, Royals. The song was an instant hit, peaking at number one on the Billboard Hot 100. The single quickly rose her to unprecendeted levels of fame, and was accompanied by the release of her debut studio album, Pure Heroine. The album spawned 5 singles, before Lorde took a break from the public eye. Her second studio album, Catalyst, debuted at number three and went platinum, spawning the hit singles "Tunnel of Love", "Yellow Flicker Beat", and "Stranger ft. Kanye West." The album was re-released with a brand new album, Cataclysm, which spawned the minor hit "Echo" and smash single "Clockwork". Her fourth album, House of Glass, was met with huge success after the commercial disappointment of Cataclysm, debuting with over six hundred thousand copies in it's first week and eventually selling over 3 million copies worldwide. The album spawned the smash hit singles "Sweet Deception", "Go Big", "Deep Breath", and "Cruise", which became the most successful single of Lorde's career. After a much publicized leak of her latest single, "Inescapable", the song debuted at number one, a first for Lorde, and broke records, selling over nine hundred thousand copies in it's first week, and later selling over nine hundred thousand copies in it's second week, becoming one of the only songs in CAL History to debut at number one and retain the number one spot for at least one consecutive week. Her fifth studio album, Reflection, is slated to be released some time in early May.  

Lorde's music consists of subgenres such as dream pop, indie rock, synth pop, 80s pop, and indietronica. She has earned six Grammy Awards, a Brit Award and ten New Zealand Music Awards. In 2013, she was named among Time's most influential teenagers in the world, and in the following year, she was in Forbes's "30 Under 30" list. She has won the prestigious Album of the Year award for her fourth studio album, House of Glass


Life and Career

1996–2008: Early life

Of Croatian and Irish descent, Ella Yelich-O'Connor was born in Takapuna to Vic O'Connor, a civil engineer, and Sonja Yelich, a poet, on November 7, 1996. She was raised in the nearby suburb of Devonport with her two sisters, Jerry and India, and her brother, Angelo. At age five, she joined a drama group and developed public speaking skills. At that same time, Lorde was attending Vauxhall School and later Belmont Intermediate School. Her mother encouraged her to read a range of genres, which Lorde cited as a lyrical influence, "I guess my mum influenced my lyrical style by always buying me books. She'd give me a mixture of kid and adult books too, there weren't really any books I wasn't allowed to read. I remember reading Feed by M.T. Anderson when I was six, and her giving me Salinger and Carver at a young age, and Janet Frame really young too."


2009–11: Career beginnings

In May 2009, Lorde and musician friend Louis McDonald won the Belmont Intermediate School annual talent show as a duo. On August 13, 2009, Lorde and McDonald were invited in for a chat on Jim Mora's Afternoons show on Radio New Zealand. There, they performed covers of Pixie Lott's "Mama Do (Uh Oh, Uh Oh)" and Kings of Leon's "Use Somebody". McDonald's father Ian sent both his home audio recording of her and Louis McDonald covering Duffy's song "Warwick Avenue" and his home video recording of the pair singing Pixie Lott's "Mama Do" to Universal Music Group (UMG)'s
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Lorde (left) and Louis McDonald (right) performing at The Vic Unplugged in 2010

A&R Scott Maclachlan. In 2009 Maclachlan signed her to UMG for development. Lorde was also part of the Belmont Intermediate School band Extreme; the band placed third in the North Shore Battle of the Bands finals at the Bruce Mason Centre, Takapuna, Auckland on 18 November 2009. In 2010 Lorde and McDonald performed covers live on a regular basis as a duet called "Ella & Louis", playing at The Leigh Sawmill Cafe on 15 August, at Roasted Addiqtion Cafe in Kingsland on 20 August, at The Vic Unplugged at Victoria Theatre, Devonport on 27 October, and at Devonstock in Devonport on 12 December. While working on her music career, she attended Takapuna Grammar School from 2010 to 2013, completing Year Twelve. She later chose not to return in 2014 to finish Year Thirteen. In 2011, UMG hired vocal coach Frances Dickinson to give Lorde singing lessons twice a week for a year. During this time, she began writing songs and was set up with a succession of songwriters, but without success. At the age of fourteen, Lorde started reading short fiction and learned how to "put words together". She performed her own original songs publicly for the first time at The Vic Unplugged II on the Devonport Victoria Theatre main stage on 16 November 2011. In December 2011, MacLachlan paired Lorde with Joel Little, a songwriter, record producer, and former Goodnight Nurse lead singer. The pair recorded five songs for an EP at Little's Golden Age Studios in Morningside, Auckland, and finished within three weeks.


2012–2014: The Love Club and Pure Heroine

In November 2012, Lorde self-released the record, entitled The Love Club EP, through her SoundCloud account for free download. After being freely downloaded 60,000 times, UMG decided to commercially release the EP for sales in March 2013. The EP peaked at number two on the record charts of New Zealand and Australia. In June of that year, "Royals" was released as a single from the EP. The single became a crossover hit, peaking atop the US Billboard Hot 100 for nine consecutive weeks.Consequently, Lorde became the youngest solo artist to achieve a number-one single in the US with "Royals", since Tiffany's "I Think We're Alone Now" (1987). The track eventually won the 2013 APRA Silver Scroll Award, and two Grammy Awards for Best Pop Solo Performance and Song of the Year at the 2014 Grammy Awards.

In September 2013, Lorde released her debut studio album, Pure Heroine. The album topped the charts of New Zealand and Australia and reached the top five of several national charts, including Canada, Ireland, Norway and the United Kingdom. In the U.S., Pure Heroine peaked at number three on the Billboard 200, and had sold 1.33 million copies by 2014. Worldwide, Pure Heroine had sold 1.5 million copies by the end of 2013. The album was nominated for the Grammy Award for Best Pop Vocal Album.

The release of Pure Heroine was preceded by four singles: "Tennis Court" was released in June 2013, topping the New Zealand Singles Chart; the third single, "Team", became a top-ten hit worldwide; and "No Better", a song only included on the extended version of Pure Heroine, and "Glory and Gore" were released as the two final singles from the record, respectively. In September 2013, Lorde's cover version of the Tears for Fears single "Everybody Wants to Rule the World", produced by Michael A. Levine and Lucas Cantor, was included on The Hunger Games: Catching Firefilm soundtrack.

In November 2013, Lorde signed a publishing deal with Songs Music Publishing, worth a reported US$2.5 million, after a bidding war between various companies, including Sony Music Entertainment and her label UMG. The agreement gives the publisher the right to license Lorde's music for films and advertising. Late that year, she started a relationship with photographer James Lowe.

Lorde Lollapalooza 2014 (2)

Lorde as part of the 2014 Lollapalooza lineup

In December 2013, Lorde announced that she had begun writing material for her second studio album. In June 2014, Lorde said that her second studio album was in its early stages and that, so far, it was "totally different" from her debut album. In the first half of 2014, Lorde headlined various festivals, including the Laneway Festival in Sydney, Australia, the three South American editions of LollapaloozaChileSantiagoBuenos Aires, Argentina; and São Paulo, Brazil—and the Coachella Festivalin California.

To promote The Love Club EP and Pure Heroine, Lorde embarked on an international tour, the first leg of which was held in North America in early 2014. She later announced the Australian leg, held in July, and the second North American leg, held in August. In April of that year, Lorde performed "All Apologies" with the surviving members of Nirvana during the band's induction ceremony at the Rock N' Roll Hall of Fame.

On 1 August 2014, Lorde performed at Lollapalooza again in Grant Park, Chicago. Lorde's set was critically well received, with Billboard selecting it as the fifth-best performance of the festival, while Rolling Stone deemed it the best segment of the Chicago event.

2014-2015: Catalyst and Cataclysm

Following the massive success of Pure Heroine, in late 2014, Lorde announced that her second studio album would be "coming soon".

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